We help luxury brands stretch a single product into layered brand momentum.
We help luxury brands stretch a single product into layered brand momentum.
- David Webb
- Zebra Bracelet
Some brands don’t just make products, they create icons. David Webb is one of them. With its bold designs, eccentric animal motifs, and unapologetically maximalist style, the brand has built a visual language that’s instantly recognizable and deeply tied to American jewelry history. But icons, even legendary ones, need to evolve in how they speak to a new generation.
In today’s digital space, luxury brands are expected to do more than show up, they’re expected to create presence. For David Webb, the question became: how can we take something already rich in meaning and craft, and make it move in a way that feels both timeless and current? Not just marketing content, but a digital moment that earns attention through emotional resonance.
This project was a study in restraint and imagination. We didn’t want to reinvent the zebra bracelet, we wanted to let it breathe. What emerged was a quiet, surreal world built around a single piece, brought to life through motion and sound.
