David Webb
Zebra Bracelet

For over 75 years, David Webb has been synonymous with exceptional craftsmanship and bold, artistic jewelry that stands the test of time. From the intricate animal motifs to the vibrant use of enamel and precious gemstones, each piece tells a story of innovation and elegance.

While their social media content showcases amazing photography and video, it doesn’t reflect how the legacy translates into digital experiences. We need to demonstrate how David Webb’s heritage and unparalleled craftsmanship continue to evolve with the times, offering something unique and engaging to their audience.

To address this, we are introducing a captivating project featuring computer generated imagery where their iconic zebra comes to life in a dreamy digital environment. Imagine the zebra bracelet, with its exquisite black and white enamel, not just as a static image but as a living, breathing creation that blinks at the viewer, bringing a new dimension to the storytelling of the pieces. It’s not just about seeing the jewelry; it’s about experiencing the artistry and legacy in a way that resonates with contemporary audiences.

Speculative Project Disclaimer: 

This project was created as a speculative piece and was not commissioned by or executed in collaboration with David Webb. It is intended to showcase the creative capabilities of LUJO DIGITAL.

Cabochon rubies, brilliant-cut diamonds, black and white enamel, 18K gold, and platinum.

The sound design also plays a crucial role in conveying the video's theme. Ambient jungle sounds, featuring a percussion pattern combined with electronic elements, bridge the luxurious and natural aspects of the bracelet.

Direction
LUJO DIGITAL

Creative Director
Joel De La Rosa

3D Visualization & Motion Design
Nako Baev

Sound Design
Mauricio Ferreiro

Inspiration
David Webb

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