La Prairie
Skin Caviar Collection
For decades, La Prairie has been at the forefront of luxury skincare, renowned for their innovative formulations and commitment to unparalleled quality. The Skin Caviar collection, featuring the Eye Cream, Luxe Cream, Liquid Lift, and Sleep Mask, exemplifies the brand’s dedication to lifting and firming the skin, restoring elasticity and tone with the opulence of caviar extract.
While La Prairie’s social media content already showcases stunning visuals and quirky animations, there was an opportunity to bring in more ideas. We needed to create an engaging and memorable experience that would highlight the luxury and efficacy of the Skin Caviar collection in a unique and playful way.
The centerpiece of our project is a captivating 3D video that sets the Skin Caviar collection within the elegant context of a fine dining table. Instead of traditional cutlery, the video features the sleek, silver-toned application utensils that accompany La Prairie’s products. This creative twist accentuates the indulgent nature of the skincare line.
Speculative Project Disclaimer:
This project was created as a speculative piece and was not commissioned by or executed in collaboration with La Prairie. It is intended to showcase the creative capabilities of LUJO DIGITAL.
Encapsulating the indulgent nature of skin caviar with a luxurious feast.
After delving deeper into our research on La Prairie and their distinctive aesthetic, we discovered a compelling advertising campaign they launched in 1986. This campaign became a source of inspiration for us, leading to the creation of stills that feature classical sculptures artfully arranged with La Prairie products in various compositions.
