La Prairie
Skin Caviar Collection
La Prairie has long defined the pinnacle of luxury skincare, with its Skin Caviar line embodying both innovation and indulgence. But while the brand’s visual content is consistently refined and occasionally playful, there was room to introduce new perspectives. The challenge wasn’t to reinvent the aesthetic, but to explore how its sensorial richness could be reimagined through modern visual storytelling.
We began by asking: what does indulgence look like in motion? And how do we bring La Prairie’s elegance into a setting that feels fresh, unexpected, and on-brand? Our research also uncovered a 1986 La Prairie campaign filled with classical art references. It became a conceptual anchor, reminding us that timelessness could still feel modern, with the right twist.
The centerpiece of the project is a 3D video set at a luxurious dining table. But instead of food and cutlery, we placed the Skin Caviar products in the spotlight, alongside their sleek silver-toned application tools. With moody lighting and subtle reflections, the table becomes an abstract symbol of indulgence, inviting viewers to experience skincare as something richly tactile and rare.
Encapsulating the indulgent nature of skin caviar with a luxurious feast.
To complement the motion piece, we created a set of still-life compositions inspired by the 1986 campaign. Classical sculptures were juxtaposed with La Prairie’s sleek packaging, resulting in unexpected yet elegant images that bridge past and present, opulence and form.
This project illustrates how storytelling can extend a product’s impact beyond ingredients and formulas. It shows how skincare can borrow from other luxury languages, fine art, food, ceremony and still feel grounded in brand DNA.
It also reflects LUJO’s approach to campaign design: a single idea refracted through motion, stills, and references to culture, turning one product story into a layered brand moment.