Oscar De La Renta
Tro Bag
Oscar De La Renta's affinity for floral motifs became a signature element of his designs, worn by everyone from Audrey Hepburn to Princess Diana. Among their standout pieces is the Tro bag, a Saffiano leather signature piece adorned with a detachable chain shoulder strap and a metal-trimmed gardenia flower appliqué.
The goal was to highlight the Tro bag’s beauty and versatility in a manner that transcends traditional media, creating a memorable digital experience for their audience.
The video opens with a close-up of the bag, focusing on the intricate gardenia appliqué. As the camera zooms in, the gardenia begins to bloom in a breathtakingly realistic manner, mirroring the natural beauty of a real flower in full bloom.
Speculative Project Disclaimer:
This project was created as a speculative piece and was not commissioned by or executed in collaboration with Oscar De La Renta. It is intended to showcase the creative capabilities of LUJO DIGITAL.
This blooming effect symbolizes growth, renewal, and the timeless elegance that Oscar De La Renta embodies.
